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The old 80/20 rule. We've all heard of it right? Works for being healthy - 80% nutrition, 20% exercise. But fractals are everywhere. It doesn't have to be 80/20. It could be 90/10 or 60/40, or ratios in between. But if you understand their power and learn to identify them, then...

A client told me this story just the other day, and it really brought home again to me the importance of being unique. Take note, I say unique, not different. He was travelling in Beijing on business, and peered into a tea shop. Now, tea shops can be...

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