Sue Mills Tag

The old 80/20 rule. We've all heard of it right? Works for being healthy - 80% nutrition, 20% exercise. But fractals are everywhere. It doesn't have to be 80/20. It could be 90/10 or 60/40, or ratios in between. But if you understand their power and learn to identify them, then...

We can all agree, websites need to be user-friendly. Unfortunately, the internet comprises sites that could comfortably be described as user-abrasive at best. When it comes to a site being user friendly, Founder of Huxxer Corporation, Antony Harrowell, makes the case for simpler being better. In speaking with me,...

A client told me this story just the other day, and it really brought home again to me the importance of being unique. Take note, I say unique, not different. He was travelling in Beijing on business, and peered into a tea shop. Now, tea shops can be...

Why is building authority so important when growing your business? Because authority attracts attention, communicates credibility, and inspires action. Without authority, your voice is just a whisper. With authority, you don’t have to shout to be heard. People seek you out and consume everything you offer. So how...

Email has become the undisputed workhorse of the modern business.  It's tat the center of digital communication across every device.  Just consider the sheer volume of emails that arrive in your inbox every day! Today's businesses must master the basics of email to develop and maintain...

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