Author: Melissa Wilson-Shaw

If you've ever thought of hosting a panel discussion of industry leaders, organising a collaboration with another business, running events or hosting workshops then the people of the businesses you want to connect with can all be found hanging out in the one place...

We know the first question you have after reading the article title is what is internal marketing? Well, internal marketing is about you as a business owner helping your employees, contractors or whoever else is working for you feel valued, part of the community and to...

Sales just don’t happen overnight. As a business owner there are multiple things you need to do to transform a lead to a potential customer and then finally into a paying customer.The sales funnel starts as soon as someone become aware of your business and...

Business to business marketing or B2B marketing as it is more commonly known is something you should be familiar with and that it forms part of your marketing tool belt. When done right, marketing B2B has the potential to significantly benefit your business. In this...

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