We’ve all been throwing this buzz term of social proof around for a while. But what does it mean and how can we use it to impact our marketing? Social proof describes a psychological bias that makes us believe that what other people do and say...
Four Steps to Choosing the Right Social Media Platform for Your Business There are more social media platforms than you can poke a stick at! And trying to figure out which of those platforms are best for your business to use as a tool of communicating with...
The fallout from the financial services royal commission prompts a warning! Am I wrong if I say that just about everyone was a little shocked by the sheer extent of misconduct in consumer lending practices and financial advice sector? I’ve been working in the industry my...
Do Some Businesses Not Need Marketing? and how essential is Marketing to a business? I came across this again this week. So, I thought I might unpack in a blog and see what you think. Whether we’re speaking with Business Owners or to medium sized international businesses,...
Websites are like cars to people, in that most of us might have one. But what’s the point in having them? Like cars, they can be a vehicle to get us where we need to be in business. A good website is like having and extra department...
As we explored in a previous blog, Surviving the Disruption in Financial Services, recent disruptions of the professional services marketplace are leading to the adoption of new strategies for building and augmenting reputations, network building, and business growth. For a sign of the times, just look at...
In case you haven’t prepared your social media to capture the attention of your followers, and potentially trigger them to purchase from you this side of Christmas, it’s time to use these tips that will make your social media festive and merry for the holidays. Decorate...
What is the Internet of Things (IoT)? It includes things like wearables, apps, and devices that have the internet connected to them. So, your Apple Watch or Fitbit for instance, or even items such as your printer or phone, even your fridge are such examples. Today,...
The short answer to that is this: Most businesses and business owners are inundated, and therefore consistency is easily lost when managing ongoing communications with clients and prospects. Automation is not a fad in the world of online marketing. It is a critical business development tool...
Today I want to give a little shout out to my Dad. My Father taught me many lessons over the course of my life. Why is that important you might ask? Everyone’s parents teach them things every day, why am I special? The simple answer...