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We’ve all been throwing this buzz term of social proof around for a while. But what does it mean and how can we use it to impact our marketing? Social proof describes a psychological bias that makes us believe that what other people do and say...

Do Some Businesses Not Need Marketing? and how essential is Marketing to a business? I came across this again this week. So, I thought I might unpack in a blog and see what you think. Whether we’re speaking with Business Owners or to medium sized international businesses,...

As we explored in a previous blog, Surviving the Disruption in Financial Services, recent disruptions of the professional services marketplace are leading to the adoption of new strategies for building and augmenting reputations, network building, and business growth. For a sign of the times, just look at...

The short answer to that is this: Most businesses and business owners are inundated, and therefore consistency is easily lost when managing ongoing communications with clients and prospects. Automation is not a fad in the world of online marketing. It is a critical business development tool...

Today I want to give a little shout out to my Dad.  My Father taught me many lessons over the course of my life.  Why is that important you might ask?  Everyone’s parents teach them things every day, why am I special?  The simple answer...

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