The old 80/20 rule. We've all heard of it right? Works for being healthy - 80% nutrition, 20% exercise. But fractals are everywhere. It doesn't have to be 80/20. It could be 90/10 or 60/40, or ratios in between. But if you understand their power and learn to identify them, then...
How do you earn permission to speak to a group of people? How do you get them to engage with your message, buy what you sell, and share your ideas? By giving away some of what your audience values for free. To get your name out there...
A client told me this story just the other day, and it really brought home again to me the importance of being unique. Take note, I say unique, not different. He was travelling in Beijing on business, and peered into a tea shop. Now, tea shops can be...
You can always demonstrate your expertise and performance, but to become an authority in your industry, you need to let people know why you do what you do. Not just what you do. Let your audience see that you really care about what you do,...
Why is building authority so important when growing your business? Because authority attracts attention, communicates credibility, and inspires action. Without authority, your voice is just a whisper. With authority, you don’t have to shout to be heard. People seek you out and consume everything you offer. So how...
As a follow on from my previous article, I thought I might turn my attention to the personal brand. In today’s working world, your professional online brand in key. LinkedIn can help you build one. Here’s how. Be authentic. The best online identities are real, honest, and focus’ on...
As the owner of a boutique marketing business, I often consult with small business owners and startup founders regarding their marketing strategies. Usually these conversations start with the question, “Do I really need to invest in marketing?” It’s a valid question, as startups are often short-staffed...
Email has become the undisputed workhorse of the modern business. It's at the center of digital communication across every device. Just consider the sheer volume of emails that arrive in your inbox every day! Today's businesses must master the basics of email to develop and maintain...
All you have to do to realise how huge the change we have experienced over the last few decades, is listen to the radio, or watch tv. Even our very language seem to have changed. I was listening to a radio advertisement the other day when they said,...