The Rule of One
The old 80/20 rule. We’ve all heard of it right? Works for being healthy – 80% nutrition, 20% exercise. But fractals are everywhere. It doesn’t have to be
Our Blog
Generosity Works Better Than Sales Pitches
How do you earn permission to speak to a group of people? How do you get them to engage with your message, buy what you
Be Unique
A client told me this story just the other day, and it really brought home again to me the importance of being unique. Take note, I
Tip 2 – Share your Vision and Mission
You can always demonstrate your expertise and performance, but to become an authority in your industry, you need to let people know why you do
Tell Your Story
Why is building authority so important when growing your business? Because authority attracts attention, communicates credibility, and inspires action. Without authority, your voice is just a
Using Thought Leadership to build your personal brand on LinkedIn
As a follow on from my previous article, I thought I might turn my attention to the personal brand. In today’s working world, your professional online
How to Create an Effective Marketing Strategy for Your Small Business
As the owner of a boutique marketing business, I often consult with small business owners and startup founders regarding their marketing strategies. Usually these conversations
