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Sales just don’t happen overnight. As a business owner there are multiple things you need to do to transform a lead to a potential customer and then finally into a paying customer.The sales funnel starts as soon as someone become aware of your business and...

Business to business marketing or B2B marketing as it is more commonly known is something you should be familiar with and that it forms part of your marketing tool belt. When done right, marketing B2B has the potential to significantly benefit your business. In this...

You’ve read our article on why it is important to your business to have an email list. If you haven’t read it, click here. Now that you understand the importance of having an email list for your business it is time to start building your list....

We have gathered all the data and put together our list of Top 5 articles that you our audience got value from and used to implement changes to your business marketing. 1. PEOPLE POWER AND SOCIAL PROOF ‘Social Proof’ has been a popular buzz term for a...

Chances are you’ve heard the word ‘evergreen’ thrown around and you’d be forgiven thinking it has something to do with golf! Evergreen Content to put it simply is quality content that is relevant for the moment right now and will continue to be relevant long after...

What does Client Loyalty really mean? Client loyalty isn’t necessarily what that client represents to you in a dollar amount but more about how they are a champion of your product or service. When you think about the ultimate client of course how they spend with...

Are you using LinkedIn as part of your marketing strategy?  In today’s online world, LinkedIn is the meeting place for business-to-business (B2B) engagement. Being a B2B social platform, it allows you the opportunity to grow your network, share your content and thought leadership, ultimately giving...

The ultimate aim of the game is to bring more visitors to your website and convert them to a lead and eventually generate a sale. One of the best ways to do this, is to draw potential clients in with engaging and relatable content. There are 3...

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