Sue Mills Author

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info graphics of Surviving the Disruption in Financial Services

Surviving the Disruption in Financial Services

We’ve been hearing the buzz word ‘disruption’ a lot, lately haven’t we? Especially when it comes to surviving Financial Services. The fact is, if you’re

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a puzzle image showing Consistently Attract Your Chosen Clients

How to Consistently Attract Your Chosen Clients

How to consistently attract your chosen Clients Consistently attracting your chosen clients is completely possible, especially if you’re proactive, creative, and willing to ask yourself

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Creating your Client Avatar

Creating your Client Avatar   Customer Survey Questions How did they find out about your business? What motivates them to buy from you? How do

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The Rule of One

The old 80/20 rule. We’ve all heard of it right? Works for being healthy – 80% nutrition, 20% exercise. But fractals are everywhere. It doesn’t have to be

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Is your website getting it right?

We can all agree, websites need to be user-friendly. Unfortunately, the internet comprises sites that could comfortably be described as user-abrasive at best. When it

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Be Unique

A client told me this story just the other day, and it really brought home again to me the importance of being unique. Take note, I

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