Tip 2 – Share your Vision and Mission
You can always demonstrate your expertise and performance, but to become an authority in your industry, you need to let people know why you do
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Tell Your Story
Why is building authority so important when growing your business? Because authority attracts attention, communicates credibility, and inspires action. Without authority, your voice is just a
Using Thought Leadership to build your personal brand on LinkedIn
As a follow on from my previous article, I thought I might turn my attention to the personal brand. In today’s working world, your professional online
How to Create an Effective Marketing Strategy for Your Small Business
As the owner of a boutique marketing business, I often consult with small business owners and startup founders regarding their marketing strategies. Usually these conversations
