Customer Survey Questions How did they find out about your business? What motivates them to buy from you? How do they buy from you (if you have more than one purchase channel) What need does your product of service fulfill? What other needs to they...
The old 80/20 rule. We've all heard of it right? Works for being healthy - 80% nutrition, 20% exercise. But fractals are everywhere. It doesn't have to be 80/20. It could be 90/10 or 60/40, or ratios in between. But if you understand their power and learn to identify them, then...
We can all agree, websites need to be user-friendly. Unfortunately, the internet comprises sites that could comfortably be described as user-abrasive at best. When it comes to a site being user friendly, Founder of Huxxer Corporation, Antony Harrowell, makes the case for simpler being better. In speaking with me,...
The EOFY is upon us. As small business owners, many of us take stock at this time of the year. It’s a time to look back at what’s been achieved – and set goals for the year ahead. But setting ambitious goals can be daunting. Let’s...
How do you earn permission to speak to a group of people? How do you get them to engage with your message, buy what you sell, and share your ideas? By giving away some of what your audience values for free. To get your name out there...
A client told me this story just the other day, and it really brought home again to me the importance of being unique. Take note, I say unique, not different. He was travelling in Beijing on business, and peered into a tea shop. Now, tea shops can be...
You can always demonstrate your expertise and performance, but to become an authority in your industry, you need to let people know why you do what you do. Not just what you do. Let your audience see that you really care about what you do,...
Why is building authority so important when growing your business? Because authority attracts attention, communicates credibility, and inspires action. Without authority, your voice is just a whisper. With authority, you don’t have to shout to be heard. People seek you out and consume everything you offer. So how...
As a follow on from my previous article, I thought I might turn my attention to the personal brand. In today’s working world, your professional online brand in key. LinkedIn can help you build one. Here’s how. Be authentic. The best online identities are real, honest, and focus’ on...