17 Dec Top 5 Articles for 2018
We have gathered all the data and put together our list of Top 5 articles that you our audience got value from and used to implement changes to your business marketing.
1. PEOPLE POWER AND SOCIAL PROOF
‘Social Proof’ has been a popular buzz term for a while but it was the top topic of conversation for 2018.
Read the article here to see why people power and social proof is so important for your business to generate leads and sales.
2. CONTENT MARKETING FOR FINANCIAL SERVICES
The Financial Services industry can be forgiven for finding it hard to create content because let’s be honest – facts and figures aren’t the most attractive topics to talk about.
Our article on content marketing for the financial services industry brought us a lot of thank you emails! Finance is something that is important to everyone and you as a Broker, Adviser etc have a lot of value to give in creating content that solves a financial problem.
Read more about how you can create valuable content for your financial services business here.
3. DID YOU KNOW THE INTERNET OF THINGS CAN IMPROVE YOUR BUSINESS?
We live in a connected world that is on 24/7 thanks to the cloud and mobile technology.
In our article on the Internet of Things (IoT) we break down what this means for you and your business and how you can make the most of it. Read the article here.
4. HOW THE FINANCIAL SERVICES INDUSTRY CAN WIN BACK TRUST THROUGH LINKEDIN
All things technology continues to dominate the financial services industry with the ever-increasing investment in new technologies and innovative platforms.
The financial services sector has been singled out as lagging behind and not prepared for the ongoing digital transformations. Read more in our article about you can win back trust using LinkedIn as your main tool.
5. TESTIMONIALS AND WHY THEY ARE IMPORTANT TO YOUR MARKETING PLAN
The power of testimonials is finally starting to get the recognition it deserves, and more businesses are seeing the value and putting in the effort to secure testimonials from their client base.
Read more in our article here on how you can go about asking your clients’ for a testimonial, the best questions to ask to get the best testimonial and how you can put the testimonials to good use.
If you have any suggestions for articles that you want us here at Sassy Marketing & Communications to write about please send your suggestions to: firstname.lastname@example.org.
Sue Mills is a marketing, sales and digital specialist to the financial and professional service sector, and the owner of Sassy Marketing & Communications. With over 20 years of experience working for and with financial planners, accountants, brokers and advisors she shows her clients how to step up and out to be sustainable and thrive in their practices through adopting smart and valuable marketing strategies. Call Sue on 0477 468 888 for a confidential discussion or visit www.sassy.marketing.