30 Aug How to Consistently Attract Your Chosen Clients
Consistently attracting your chosen clients is completely possible, especially if you’re proactive, creative, and willing to ask yourself some tough questions.
I’m always hammering on to my clients about consistency, thought I would write a blog post to share with you how to attract clients consistently.
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Here are some easy to remember tips on how to consistently attract your chosen clients for you to implement, so you can do it too.
The act of giving something with genuine intent almost guarantees that you’ll receive something in return. Attract your chosen clients by giving them something that brings value to them. It’s the norm of reciprocation. Whether it’s more leads, more referrals or just more great content.
Be Consistently True to Yourself
As a business owner, you made a choice to be captain of your own ship. But are you happy at the helm? If you’re not, there will always be something holding you back from attracting more clients. Whether it’s fear, frustration, stress or just plain boredom. All these feelings and emotions may actually repel clients as opposed to attracting them.
So, ask yourself:
- Are you really doing the work you love?
- Are you really working with your chosen clients?
- Are you really being true to yourself?
If there are things you don’t like about your business, then take some positive steps to steer your ship toward a brighter horizon. With a new, enthusiastic outlook, I’m sure you’ll see many new clients waiting for you on the shore and definitely you can attract more clients.
Learning doesn’t just refer to learning new skills and updating your knowledge, although that’s definitely important. It also involves learning about:
- Whether your ideal or chosen clients are happy with your products and services, and if not, why not?
- Whether your ideal or chosen clients are happy with your level of customer service, and if not, why not?
- Whether your ideal or chosen clients will refer you to others, and if not, why not?
- Whether you are keeping up with important changes in your industry.
- Whether you are marketing your business regularly and in the most effective way possible.
The answers to these questions will provide valuable insight, allowing you to make any necessary changes. By being proactive and responsive, you’ll continue to consistently attract more clients.
“THE POINT OF INTERACTING ISN’T ABOUT ‘SELLING’. IT’S ABOUT SHARING, LISTENING AND LEARNING. BUILD ON YOUR RELATIONSHIPS, AND THE LEADS AND CLIENTS WILL COME”
You can interact with your prospects, colleagues, clients and like-minded people in so many different ways:
- Through online forums.
- Through Facebook, Twitter, Pinterest, YouTube, Google +, LinkedIn and so on.
- By sending out a weekly, fortnightly or monthly e-newsletter.
- By arranging a webinar or presentation in order to share useful information.
- By having a organising a regular catch-up’s with a valued colleague or colleagues.
- By attending organised networking events.
But remember, the point of interacting isn’t about ‘selling’. It’s about sharing, listening, and learning. Attract your chosen clients by building relationship with them. This way, the leads and clients will generate from the formed relationship.
Be creative, not just because it helps you stand out from the crowd, but because it’s fun and helps to rekindle your own motivational fire! Remember, even with the best product in the world, without being creative and unique, your business could lag behind your competitors. This will eventually hurt your opportunities when it comes to consistently attracting your chosen clients.
If there’s a market for what you offer, and you’re regularly pursuing the appropriate ‘consistent’ strategies for your business, then there’s no reason why you shouldn’t be consistently attracting more clients!
Sue Mills is a marketing, sales and digital specialist to the financial and professional service sector, and the owner of Sassy Marketing & Communications. With over 20 years of experience working for and with financial planners, accountants, brokers and advisors she shows her clients how to step up and out to be sustainable and thrive in their practices through adopting smart and valuable marketing strategies. Call Sue on 0477 468 888 for a confidential discussion or visit www.sassy.marketing.